Green Dealings
Description
Interdisciplinary Team with headquarters in different locations across South America and Europe.
Work
Art Direction, Branding, Graphic Design
Main Concepts
Sustainability
Lithium Batteries
Connection
About the project
The branding design was conceived from a modern graphic style, characterized by clean lines and minimalist designs to ensure clear and effective communication. The logo design integrates elements of connection and circularity, reflecting the sustainable lithium cycle and graphically alluding to batteries. The color palette, dominated by green tones, symbolizes sustainability and ecological commitment, complemented by white shades to create balance in the graphic pieces and clean visual resting spaces. The use of modern, legible typography reinforces the scientific tone of the project, facilitating the readability of extensive reports and documents as well as large-scale promotional pieces.
This project has been a profoundly enriching experience, providing an opportunity to merge my art direction skills with a cause of significant global relevance.